When designing our programme, we worked face to face with over 5,000 participants, which gave us a deep understanding of their challenges to eating a better diet.
What they told us can be summarised in the following diagram, and grouped into 4 categories

Broadly speaking, the barriers that people in poverty face are caused by the Social Determinants of Health

– the complex, interlinked, wider societal issues that influence our health.  We have outlined these in the diagram below

These barriers can be divided into 4 categories:

Economic
What it costs

Psychological
How you feel about it

Structural
Things outside of your control

Practical
What you can learn

To understand better how these factors affect our participants, please watch this 7 minute video